Digital signage is a development of traditional signage and nowadays it is available in wireless form as well. Digital signs use LCD, LED and projectors to display digital images, videos, and information. They are mostly found in public places such as airports, bus stops, museums, stadiums, stores, hotels, restaurants, and corporate buildings. Digital signage use content management systems and digital media distribution systems that can be run from personal computers and servers on to the screen. Digital Signage content can be updated frequently and easily, which is why they are gaining popularity as a substitute to static signage.
Ever since its inception, Digital Signage has offered a competitive edge to marketers all around the globe. With changing technology, just like any other mode of advertisement, Digital Signage underwent a phase of transition. Today, a Digital Signage comes loaded with different features and specification. A Digital Signage network is created from a computer-controlled system that displays information transmitted over the internet. In this system, media files are uploaded to the internet server and downloaded to Signage Screen through a wireless or a wired system. The experience of viewing in Digital Signage is similar to that of watching a TV; the only difference here is that a Digital Signage displays a private channel with customized content.
Due to reduced cost and availability of high-resolution screens, “Digital Signage” offers greater degree of return on investment when compared to non-digital modes of advertising. Digital Signage is used by various industries such as hospitals, restaurants, eat-outs, etc. to display all kinds of valuable information and advice to customers.