When AvaLAN Networks won the Kroger contract to install it’s UL certified wireless Ethernet devices inside Kroger’s 6000 gas pumps, most industry observers assumed the win was a result of easier installs, much higher bandwidth and a much more reliable product than attempting to use the existing 2 wires with a media converter
Time is flying by and October 2020 will be here before you know it. If you own or operate an American fuel center, then you probably already have the date circled on your calendar since it’s the deadline for when stations across the country must be EMV compliant. While the thought of making the conversion may fill you with dread, you needn’t worry because AvaLAN is here to help. Our wireless forecourt solution is fast, cost-effective, and can help your fuel station meet the new regulation without disruptions and lost revenue.
AvaLAN focuses on solving customer problems with secure, reliable and plug and play solutions. Our secure technologies for fuel centers recently received some media attention, and the AvaLAN team is excited to share our successes in serving our customers.
Your customers insert their cards to pay for fuel at your fueling station multiple times per day. Of course, both parties trust that the transaction is handled smoothly and accurately—and it almost always is. But what really happens from that magic moment when card meets machine to the end of the transaction, and how is that process changing from the simple swipe method?
The subject of updating the forecourt is often one fuel centers want to avoid, as complexity and complications abound when it’s time to upgrade to newer digital technologies. From dealing with aging and buried wires to difficult interfaces like current loop, many feel there is no simple solution to connecting this part of their business. Furthermore, each station has its own unique challenges; some fuel center operators, for example, may have little to no expertise with networking. Additionally, compliance regulations vary and change over time. Despite all this, your fuel center can gain many advantages by moving all components to TCP/IP.
In today’s digital world, Americans have grown accustomed to consuming digital media practically everywhere - with signage in stores, airports, stadiums, metro stations, and even bus stops that now have the capacity to broadcast content to waiting passengers. Another popular frequented area that serves as an excellent space for displaying media – fuel centers. Automobile drivers filling their cars at gas stations make great audiences for convenience stores looking to show advertisements and promotions. Broadcasting media at the pump gives c-stores a tremendous opportunity to lift in-store sales and establish brand loyalty. Engaging customers at the pump with vibrant media displayed on large, colorful screens drive foot traffic into c-stores and has demonstrated the ability to increase the sale of promoted items by an impressive 39%.
Data thieves target convenience stores for the payment card information that moves through networks when customers use their card at the pump. To handle this challenge, U.S. fuel marketers must accommodate EMV chip card payments at their fuel dispenser by Oct. 1, 2020, or pay for card payment fraud themselves. Let's review some of the costs of EMV upgrades for the fuel center and the options to consider for upgrading to EMV.