Have you heard the industry buzz about Wireless Outdoor EMV solutions but don’t know where to start?
Are you ready for the next wave of “pump skimmers?”
When AvaLAN Networks won the Kroger contract to install it’s UL certified wireless Ethernet devices inside Kroger’s 6000 gas pumps, most industry observers assumed the win was a result of easier installs, much higher bandwidth and a much more reliable product than attempting to use the existing 2 wires with a media converter
EMV (Europay, MasterCard, and Visa) is an accepted standard for authenticating transactions via smart credit cards with a microchip. These cards were designed to combat fraud, and the credit card companies will soon be shifting the liability of fraudulent charges to merchants if they have not upgraded their outdoor payment infrastructure by October 2020. For gas stations, the most troublesome part of this new guideline is how to upgrade at the pump. A fuel station EMV upgrade, however, is not as cumbersome as you might think.
The modern fuel center offers many opportunities to engage shoppers. One great way to connect is by featuring digital signage at the pump. This featured content can lure customers to make in-store purchases or to promote a loyalty card, helping your bottom line. With so many content ideas and a rather captive audience, take advantage of the power of digital signage at the pump.
Time is flying by and October 2020 will be here before you know it. If you own or operate an American fuel center, then you probably already have the date circled on your calendar since it’s the deadline for when stations across the country must be EMV compliant. While the thought of making the conversion may fill you with dread, you needn’t worry because AvaLAN is here to help. Our wireless forecourt solution is fast, cost-effective, and can help your fuel station meet the new regulation without disruptions and lost revenue.