Now that 2020 has started it is amazing how many fueling stations have not implemented EMV at their dispensers. The fundamental technology is very well know and understood a this point in time because point of sale systems have implemented EMV at indoor retail establishments all over the country. All grocery stores, restaurants, and hotels all seem to be on boards with the EMV movement. A study released by Visa Inc. (NYSE:V) in 2018 showed that counterfeit credit card fraud dropped by as much as 75% from December 2015 to March 2018, thanks to the introduction of EMV chip-embedded credit cards. Personally, I have not talked to anyone who hasn't had their card replaced in the past two years because of fraud or a least suspected fraud. In December of 2019 Visa issued the following summary, "In summer 2019, Visa Payment Fraud Disruption (PFD) identified three unique attacks targeting merchant point-of-sale (POS) systems that were likely carried out by sophisticated cybercrime groups. Two of the attacks targeted the POS systems of North American fuel dispenser merchants. PFD recently reported on the observed increase of POS attacks against fuel dispenser merchants, and it is likely these merchants are an increasingly attractive target for cybercrime groups. Track 1 and track 2 payment card data was at risk in the merchant’s POS environments due to the lack of secure acceptance technology, (e.g. EMV® Chip, Point-to-Point Encryption, Tokenization, etc.) and non-compliance with PCI DSS. The activity detailed in this alert highlights continued targeting of POS systems, as well as targeted interest in compromising fuel dispenser merchants to obtain track data."
Have you heard the industry buzz about Wireless Outdoor EMV solutions but don’t know where to start?
Are you ready for the next wave of “pump skimmers?”
When AvaLAN Networks won the Kroger contract to install it’s UL certified wireless Ethernet devices inside Kroger’s 6000 gas pumps, most industry observers assumed the win was a result of easier installs, much higher bandwidth and a much more reliable product than attempting to use the existing 2 wires with a media converter
EMV (Europay, MasterCard, and Visa) is an accepted standard for authenticating transactions via smart credit cards with a microchip. These cards were designed to combat fraud, and the credit card companies will soon be shifting the liability of fraudulent charges to merchants if they have not upgraded their outdoor payment infrastructure by October 2020. For gas stations, the most troublesome part of this new guideline is how to upgrade at the pump. A fuel station EMV upgrade, however, is not as cumbersome as you might think.
The modern fuel center offers many opportunities to engage shoppers. One great way to connect is by featuring digital signage at the pump. This featured content can lure customers to make in-store purchases or to promote a loyalty card, helping your bottom line. With so many content ideas and a rather captive audience, take advantage of the power of digital signage at the pump.